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polysorbate 20
Worth a lookShows searches that convert (14.4% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great200.38avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.09–$49.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.09avg listing price — sweet spot $15–$100
Growth
Good+31.2%90-day search growth — must beat 0% to launch
Market size
Okay$163K$163K/yr · 66K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand