57
polar hair dye shampoo
Launch itA $3.0M/yr market growing +37.9% this quarter with returns at 3.7% — clears our launch bar.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Market size
Incredible$3.0M$3.0M/yr · 2.3M searches
Avg price
Incredible$29.46avg listing price — sweet spot $15–$100
Price range
Great$14.39–$34.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+37.9%90-day search growth — must beat 0% to launch
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,431.36avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap