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55

poke root and castor oil

Worth a look

Shows low returns (0.2%), but soft demand (-20.8% this quarter) keeps it on the watch list.

Market size 23Growth 15Conversion 57Competition 62Returns 99Price range 77Avg price 84Brand share 55Review moat 95Quality gap 60

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Great101.04

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.65

avg listing price — sweet spot $15–$100

Price range

Great$8.26–$37.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Market size

Bad$92K

$92K/yr · 102K searches

Growth

Bad-20.8%

90-day search growth — must beat 0% to launch

Search terms