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poison/perfume for women
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$89.78avg listing price — sweet spot $15–$100
Price range
Good$9.53–$124.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,078.64avg incumbent reviews — the moat a new listing must climb
Market size
Okay$200K$200K/yr · 99K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price