35
pmd
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$98.26avg listing price — sweet spot $15–$100
Review moat
Good606.07avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$17.00–$226.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Market size
Bad$81K$81K/yr · 38K searches
Returns
Bad6.4%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand