38
plum lip liner
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$1.17–$27.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Avg price
Bad$8.61avg listing price — sweet spot $15–$100
Review moat
Bad8,791.58avg incumbent reviews — the moat a new listing must climb
Market size
Bad$38K$38K/yr · 84K searches