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plum hair dye
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Good$7.96–$32.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.70avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Review moat
Bad18,343.85avg incumbent reviews — the moat a new listing must climb
Market size
Bad$62K$62K/yr · 116K searches