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plum eyeshadow
Skip itA deep review moat (7,736 avg reviews) — this niche doesn't clear our bar today.
Price range
Great$4.84–$45.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Good$12.40avg listing price — sweet spot $15–$100
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$138K$138K/yr · 353K searches
Review moat
Bad7,735.7avg incumbent reviews — the moat a new listing must climb
Signals Low Review Barrier