48
platinum wig
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Incredible$37.16avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Review moat
Good920.44avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.18–$164.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad9.3%return rate — above 5% kills the launch gate
Market size
Bad$28K$28K/yr · 78K searches