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plastic free deodorant
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$18.54avg listing price — sweet spot $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.26–$37.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Market size
Okay$240K$240K/yr · 144K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad7,841.64avg incumbent reviews — the moat a new listing must climb