43
placenta
Skip itSoft demand (-11.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great257.47avg incumbent reviews — the moat a new listing must climb
Avg price
Great$74.71avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad$96K$96K/yr · 53K searches
Price range
Bad$11.80–$363.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.2%90-day search growth — must beat 0% to launch