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Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Market size 56Growth 23Conversion 61Competition 21Returns 78Price range 80Avg price 84Brand share 17Review moat 49Quality gap 60

Avg price

Great$18.51

avg listing price — sweet spot $15–$100

Price range

Great$6.80–$50.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$403K

$403K/yr · 410K searches

Review moat

Okay1,622.75

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

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