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52

pink shampoo

Worth a look

Shows low returns (0.6%), but a deep review moat (16,179 avg reviews) keeps it on the watch list.

Market size 25Growth 54Conversion 47Competition 34Returns 97Price range 80Avg price 89Brand share 37Review moat 18Quality gap 80

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$20.75

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$10.02–$37.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+26.1%

90-day search growth — must beat 0% to launch

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$101K

$101K/yr · 130K searches

Review moat

Bad16,178.65

avg incumbent reviews — the moat a new listing must climb

Search terms