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pink nail polish
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+23.0%90-day search growth — must beat 0% to launch
Market size
Good$283K$283K/yr · 936K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay$1.09–$21.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.79avg listing price — sweet spot $15–$100
Review moat
Bad14,469.87avg incumbent reviews — the moat a new listing must climb