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pink hair dye
Launch itA $852K/yr market growing +24.3% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great$852K$852K/yr · 1.7M searches
Avg price
Good$14.15avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.36–$28.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad16,820.83avg incumbent reviews — the moat a new listing must climb