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pink face wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Good$7.91–$27.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.45avg listing price — sweet spot $15–$100
Market size
Good$303K$303K/yr · 128K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,397.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand