46
pink eyeliner
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Review moat
Bad10,981.21avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.79avg listing price — sweet spot $15–$100
Price range
Bad$1.27–$17.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$40K$40K/yr · 104K searches