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pink body wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Market size
Good$450K$450K/yr · 395K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.89–$19.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.93avg listing price — sweet spot $15–$100
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,134.79avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand