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pink body scrub
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,563.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.10avg listing price — sweet spot $15–$100
Market size
Bad$98K$98K/yr · 135K searches
Price range
Okay$4.96–$18.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand