48
piercing
Skip itSoft demand (-18.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,098.7avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.92avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.09–$20.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$94K$94K/yr · 286K searches
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand