47
piercing earrings
Skip itSoft demand (-13.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.87avg listing price — sweet spot $15–$100
Review moat
Okay2,707.3avg incumbent reviews — the moat a new listing must climb
Market size
Okay$140K$140K/yr · 584K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.58–$17.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand