58
pick
Launch itA $853K/yr market growing +0.1% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Market size
Great$853K$853K/yr · 1.4M searches
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,205.17avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.88avg listing price — sweet spot $15–$100
Price range
Bad$4.03–$13.52cheapest to priciest tracked listing — scored on the share inside $15–$100