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Worth a lookShows searches that convert (14.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$43.81avg listing price — sweet spot $15–$100
Price range
Incredible$25.80–$65.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good939avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.8%90-day search growth — must beat 0% to launch
Market size
Okay$186K$186K/yr · 28K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand