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persimmon soap
Launch itA $2.2M/yr market growing +21.5% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 1.6M searches
Avg price
Great$17.20avg listing price — sweet spot $15–$100
Price range
Great$9.32–$39.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Review moat
Good728.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+21.5%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf