60
perm
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Good$707K$707K/yr · 829K searches
Price range
Good$7.24–$29.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.28avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,991.7avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+4.0%90-day search growth — must beat 0% to launch