53
perm rods
Worth a lookShows beatable incumbent ratings (4.1★), but prices mostly outside the sweet spot ($4.95–$18.30) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Good$374K$374K/yr · 772K searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay2,176.25avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.97avg listing price — sweet spot $15–$100
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Price range
Okay$4.95–$18.30cheapest to priciest tracked listing — scored on the share inside $15–$100