43
perm papers
Skip itA concentrated shelf (top 5 take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Good$4.95–$34.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,235.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$183K$183K/yr · 107K searches
Avg price
Okay$10.41avg listing price — sweet spot $15–$100
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad97%top-5 click share — a locked-up shelf