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peripera brow mascara
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,075.41avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Avg price
Bad$8.25avg listing price — sweet spot $15–$100
Market size
Bad$52K$52K/yr · 125K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.15–$11.49cheapest to priciest tracked listing — scored on the share inside $15–$100