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perfumes for women
Launch itA $26.8M/yr market growing +4.8% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$26.8M$26.8M/yr · 56.8M searches
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$30.66avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Good$4.94–$137.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Review moat
Bad10,328.36avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale