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57

perfume samples

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 26Conversion 19Competition 45Returns 100Price range 86Avg price 95Brand share 48Review moat 66Quality gap 84

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.12

avg listing price — sweet spot $15–$100

Price range

Great$6.13–$83.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good860.26

avg incumbent reviews — the moat a new listing must climb

Market size

Good$461K

$461K/yr · 1.2M searches

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+0.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Products