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perfume lotion for women
Skip itA small market ($73K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$25.91avg listing price — sweet spot $15–$100
Price range
Great$5.06–$99.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,657.73avg incumbent reviews — the moat a new listing must climb
Market size
Bad$73K$73K/yr · 139K searches