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perfume and lotion set
Skip itA deep review moat (7,652 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$28.65avg listing price — sweet spot $15–$100
Price range
Great$9.30–$92.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$138K$138K/yr · 220K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,652.31avg incumbent reviews — the moat a new listing must climb