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peppermint soap bar
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.58avg listing price — sweet spot $15–$100
Price range
Great$3.06–$54.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Market size
Okay$127K$127K/yr · 54K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad13,164.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand