53
peppermint perfume
Worth a lookShows low returns (0.2%), but a small market ($58K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$17.62avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Price range
Good$5.03–$42.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,773.56avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Market size
Bad$58K$58K/yr · 78K searches