57
peppermint body wash
Launch itA $2.9M/yr market growing +39.0% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$2.9M$2.9M/yr · 971K searches
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.79avg listing price — sweet spot $15–$100
Price range
Great$9.55–$64.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+39.0%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad30,548.77avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand