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peony perfume
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$41.43avg listing price — sweet spot $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Price range
Good$6.30–$137.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Market size
Okay$216K$216K/yr · 85K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,038.84avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Signals Low Review Barrier