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peel off nail polish
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($26K/yr) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$5.80–$24.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,433avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.43avg listing price — sweet spot $15–$100
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 99K searches