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pearls for makeup
Skip itPrices mostly outside the sweet spot ($3.99–$9.95) — this niche doesn't clear our bar today.
Review moat
Good833.57avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Good+39.6%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad$6.85avg listing price — sweet spot $15–$100
Market size
Bad$23K$23K/yr · 59K searches
Price range
Bad$3.99–$9.95cheapest to priciest tracked listing — scored on the share inside $15–$100