50
pearl nail polish
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($2.19–$15.33) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Growth
Good+39.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$130K$130K/yr · 464K searches
Avg price
Bad$8.44avg listing price — sweet spot $15–$100
Review moat
Bad13,770.08avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.19–$15.33cheapest to priciest tracked listing — scored on the share inside $15–$100