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pear perfume
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 89% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$37.85avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$10.82–$142.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,348.24avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Market size
Okay$200K$200K/yr · 172K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand