60
patchouli soap
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great$15.50avg listing price — sweet spot $15–$100
Price range
Good$6.94–$34.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,103.85avg incumbent reviews — the moat a new listing must climb
Market size
Okay$120K$120K/yr · 87K searches
Signals No Dominant Brand