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patchouli lotion
Worth a lookShows low returns (0.7%), but a small market ($46K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.23avg listing price — sweet spot $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Good$5.00–$27.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,644.14avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 71K searches