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patchouli deodorant
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.23avg listing price — sweet spot $15–$100
Price range
Great$6.84–$42.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+46.9%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,699.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 43K searches