50
pastel nail polish
Worth a lookShows low returns (1.3%), but soft demand (-35.4% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$3.11–$86.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$14.94avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$279K$279K/yr · 492K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad14,144.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-35.4%90-day search growth — must beat 0% to launch