49
pastel gel nail polish
Skip itSoft demand (-41.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$6.09–$98.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.89avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$320K$320K/yr · 436K searches
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad14,788.53avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-41.5%90-day search growth — must beat 0% to launch