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paraffin wax refills
Skip itSoft demand (-42.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$33.15avg listing price — sweet spot $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,915.3avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.10–$245.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$125K$125K/yr · 59K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-42.3%90-day search growth — must beat 0% to launch