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papatui body wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$7.72–$19.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$157K$157K/yr · 123K searches
Avg price
Okay$9.94avg listing price — sweet spot $15–$100
Review moat
Okay3,682.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand