54
panthenol
Worth a lookShows low returns (1.1%), but soft demand (+0.6% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$17.68avg listing price — sweet spot $15–$100
Price range
Great$8.95–$43.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,183.48avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay$140K$140K/yr · 136K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand