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palmers natural bronze sunless tanning oil
Worth a lookShows searches that convert (13.7% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 772K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.63avg listing price — sweet spot $15–$100
Price range
Good$8.32–$26.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,274.82avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand