51
paige desorbo
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (1.2%) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$24.51avg listing price — sweet spot $15–$100
Price range
Great$7.49–$89.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,498.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Returns
Bad6.7%return rate — above 5% kills the launch gate
Market size
Bad$73K$73K/yr · 250K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale